Working on a First Responder’s network as a junior creative at Rodgers Townsend was a test of perspective, versatility, and rule-breaking where I was allowed.

AT&T needed Rodgers Townsend to make some thumb-stopping, food-for-thought organic social for FirstNet. At large, we were talking First Responders into switching off the commercial-only network for a more dedicated provider. On a more granular level, we were talking about all corners and facets of dedicated service.

We owned the feed. Here is some of what I made and directed.